Material specification

Step 1

A lot of colour, images and/or photographs work particularly well in large outdoor formats. Most buildings are pale/grey/yellow/white colours, and a colourful message is more visible in such an environment.

If your message is to be shown along a motorway, we recommend having as little text as possible in as large a font as possible.

Remember to place the sender/logo so that it is not concealed by anything around the advertising space, such as parked cars, trees, other building façades, bus stops and so on.

Source profile on CMYK = FOGRA 27

Source profile on RBG = Adobe RGB 98

Step 2

All texts and fonts vectorised

Optimum dpi values for images to be viewed on: 1–2 m = 100 dpi. 2–5 m = 72 dpi. 5–10 m = 50 dpi. 10–20 m = 40 dpi. 20–50 m = 30 dpi.

Images stored at 10% size 500–1000 dpi.

Step 3

No bleed and no cut/trim ticks

The document must be in the correct proportions

Images can be saved at 10% size

EPS fonts must be vectorised.

A document must not contain mixed CMYK and RGB images.