NYX Cosmetics
We were asked if we could help install a four metre tall duck in central Stockholm, so of course we said yes!
You can see the results below.
Background
When NYX was launching a new lip gloss, they wanted to reach their target group with a campaign that ran both online and outdoors. A FOOH (Fake Out Of Home) film was made, but some parts were also genuinely fake. You can see their FOOH film here.
We helped arrange an event space that met their requirements for a central location close to shopping. This huge duck at Stureplan in central Stockholm was eye-catching to say the least, and even more fun for people who had seen the FOOH film.
Period:
March 2024
Format:
Creative solution on the Stureplan event space.
